One of Clean Kitchen's biggest objectives...

Was to explore who they are and how they should present themselves to their audience, so we worked hand in hand with their team to develop the new Clean Kitchen brand. A brand makeover with some new ingredients, has assisted Clean Kitchen in achieving a consistent and unique identity, that has been carried out not only online, but also in their very own restaurant.

As part of this, we developed a new brand mark, packaging brand marks, unique icons to distinguish macro goals and clean designs to reflect their positive, helpful, and nutritional values. We dabbled with some new ideas, until we had created the perfect designs for their packaging, to make their outside appearance just as exciting as what is inside.

We also created campaign imagery that did justice to the gourmet quality of the contents, giving the target audience a taste for what Clean Kitchen is all about.