Case Study
PTV Australia - Branding

The old branding consisted of a geometric block of purples and blues, stamped with a white 'P', with the wording 'Psychic TV' sat beneath in a simple black font. We decided it was smart to play around with the old artwork for familiarity, rather than starting with a blank canvas. For that reason, we stuck with the geometric print, but instead, decided to create a geometric 'P', made out of triangles, rather than the initial colour block. We also decided not to stray from the house colours, and so the 'P' is wrapped in a blanket of colours, ranging from a grape purple, to a sky blue blush. This logo is displayed on the TV graphics on the show, whilst the geometric print is exhibited throughout PTV's branding, including their website.

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